Year
2025
Client
Neena Jacobs
Category
Product category
Product Duration
3 - 4 Weeks
Explored modern water branding aesthetics lean, minimal and often clinical. Noticed a gap in emotional connection. Dove into wellness branding, sustainable packaging trends, and elemental cues (like fog, ripples, condensation) that convey purity + vitality. Looked at brands like Pokari Sweat , Icelandic and Glacéau for reference.
Sleek, surreal compositions that use reflections, distortion, and monochrome tones to express “stillness in motion.” Typographic elements mimic the rhythm of water soft curves, wave like flow, or structured serenity. The focus is on the feeling of drinking water that’s more than just WATER
Created in Photoshop and Illustrator, with 3D mockup integration. Ripple simulations and light diffusion overlays were added to mimic water’s texture. Typography was slightly warped, echoing water’s fluid nature. The final look is clean, premium, and
Waves isn't just a beverage; it’s bottled calm. The concept is about capturing liquid elegance serenity in motion. We treated water as a living element, portraying its fluid nature as an experience rather than a commodity. The bottle becomes a vessel of clarity, not just hydration.
